Read the following article from Politico about how the candidates are spending their campaign money on ads.
http://www.politico.com/news/stories/1012/82217.html
Write a two paragraph summary of the article, and answer the following questions.
1. Why is Romney paying more for ads in Ohio than Obama?
2. What kind of audience is Romney going after by focusing on broadcast networks?
3. Why is Romney's campaign handling his ad purchases "in house"?
4. What advantages is this giving the Obama campaign?
5. What would be the advantages and disadvantages of buying ads months early?
6. What would be the advantages and disadvantages of buying ads right before they air?
7. What does it tell you if the Obama campaign is outspending the Romney campaign in swing states even if they pay less per ad?
8. Which strategy do you think is a better one and why?
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